Incident and Injury Free (IIF) poster entries - 2004

What is IIF? One of Intel's core corporate values is to ensure a 'safe, clean and injury free workplace' for its employees and contractors, hence, the "Incident and Injury Free" motto. Various programs are held in-house each year to maintain awareness and share best practices where safety is a concern. One of which, is the "IIF poster contest" back in 2004. Quote from the organizer: "...the most creative and relevant entry would be the winner...entries will be judged on their originality as well..."

Keen to see how far I could go, I submitted the below entries. Sharp constrasts, a minimal selection of colors and arresting images were used to seize the attention of busy folks - pretty much how ads should function. Image of the "eye" emphasized the word "watch" that followed. Images of "sharp-suited businessmen" and "light-bulb heads" were supposed to represent "professionals", as were most Intel employees. Basically, the message seeks to remind professionals - managers and engineers alike - not to neglect safety practices.

Looking at all the winning entries, I just had to conclude that I probably was in the wrong place, wrong time and judged by the wrong panel. ;)